888-882-4480
888-882-4480
With over fifty years experience in radio programming, research, software sales, and development, we understand your business.
The industry’s premier delivery vehicle for music research data, Analyst has an open-architecture format that presents any station or research company’s online, callout or AMT data. For over three decades Analyst has been helping radio programmers and researchers review and implement the results of their music research tests.
Radio’s premier delivery vehicle for music research data.
For several decades Analyst has been helping radio programmers and researchers review and implement the results of their music research tests. Whether it’s online, callout or an AMT, Analyst makes it a breeze to do a music sort.
Only Analyst enables you to:
Analyst is used in every top 20 market in the U.S. and we work with many of the country’s most respected research organizations, many of whom brand Analyst with their own company name.
Researchers:
Customize Analyst to Your Needs! Fit scores? Variety control? Pod scores? Whatever is unique to your research, Analyst provides. When you brand Analyst with your logo, it becomes your product!
From assembling your hook list through Hook Exchange desktop software to providing your list to consultants and format managers, Hook Exchange makes it easy to assemble, preview, review, share and produce your music test. Need a hook for a local artist? Create and post your own – even share it publicly with other Hook Exchange users!
Wouldn’t it be great if all your tools – hook list, Selector, Analyst – worked together?
Hook Exchange makes it happen!
Sure, Hook Exchange is a source for song hooks. You’ll get the highest quality hooks from us. But Hook Exchange is much more. Hook Exchange is a product, as well as an environment that facilitates the integration of all the tools you employ to produce music research.
From assembling your hook list through Hook Exchange (you can use your Selector® browse list) to providing your hook list to consultants and format managers.
Hook Exchange assures your hook tape and research is easily produced, reviewed, shared and implemented. Don’t like one of our hooks? Create your own – even share it publicly with other Hook Exchange users!
In 2000 Cornerstone Research developed XTrends, a ratings analysis tool primarily focused on generating monthly extrapolations from the Arbitrends three-month rolling averages. Today XTrends continues to extrapolate Arbitrends in diary markets, but XTrends is just as loved in PPM markets. In fact, likely more PPM subscribers see their weeklies data in XTrends than any other software program.
If you haven’t used XTrends yet, odds are you will!
XTrends is the industry standard in ratings analysis software. Every major group uses XTrends, most of them group-wide, including iHeartMedia, CBS, Cumulus, Univision, Emmis, Cox, Hubbard, Entercom, Radio One, and Greater Media.
As radio’s only extrapolation tool, ONLY XTrends:
As radio’s favorite PPM tool, ONLY XTrends:
Delivers PPM data to you – no need to download via Nielsen software
Allows you to change demos and dayparts on-the-fly with no reloading
Provides simple to read reports and charts
XNotes, a one-of-a-kind tracking tool
XNotes allows you to annotate your PPM ratings with the events that impact the data: On-air promotions, format and personnel changes, news and weather events, anything you want can be tracked with XNotes, giving context to your ratings data. XNotes can be shared with your colleagues, and our iOS and Android mobile apps allow you to create XNotes anytime, anywhere!
Please read our Testimonials and read our FAQs!
Tapscan, Inc. is the common denominator among the team of experienced radio software professionals of Cornerstone Research. Brad Riegel, Mark Schreiber, Dale Radtke, and Angie Owens all worked with each other at Tapscan, accumulating over fifty years of combined experience at the Birmingham-based software company. PD and music savant Geno Pearson adds further depth with his wealth of radio programming and music industry experience.
Dale Radtke, Geno Pearson, Brad Riegel, Mark Schreiber, Angie Owens.
Brad Riegel – President
Brad Riegel is one of the industry’s leading experts on understanding, interpreting and presenting Nielsen Audio™ data. From nearly its inception, Brad was the lead developer for the Tapscan product. As one of Tapscan’s original hires and its VP/Product Development for fifteen years, Brad has been crunching Arbitron™ and Nielsen™ data for a long time. But Brad’s not a “wirehead,” he’s a regular guy who loves and knows radio. As a former radio programmer, researcher and air personality, Brad brings a broad perspective to all the projects he oversees for Cornerstone Research.
VP / General Manager – Mark Schreiber
Mark Schreiber also developed his chops at Tapscan, where he mostly spent his eleven years as GM of the MusicScan division (MusicScan was the music scheduling program now known as MusicMaster). Between his Tapscan and Cornerstone experience, Mark has been providing software to radio programmers for nearly thirty years, which makes him feel very old. Mark’s background is in radio programming. His last gig was with (then) KOB-AM/FM/Albuquerque, where in the mid-80’s he helped the stations achieve a 29.3 combo share (12+). If you want to endear yourself to him, bring up the Dodgers!
Dale Radtke – VP / Senior Software Architect
Dale Radtke enjoyed five successful years at Tapscan/Arbitron working primarily on TapMedia, the web-based delivery and production system for customer downloads. Prior to joining Cornerstone Research Dale had an extensive background developing web-based and desktop software applications and worked for Microsoft in the Seattle area before relocating to Alabama. Prior to that he served in the U.S. Army for 20 years, as a pilot and intelligence officer.
Gino Pearson – Product Manager, Hook Exchange
Geno has been working in radio for over thirty years. His career started in Houston as Music Director for KHMX where he worked under PD Guy Zapoleon. Like most PDs Geno is well-traveled, having also programmed in Oklahoma City, Greensboro and Birmingham. An expert in (and fan of) music of all genres, Geno also programs five channels for Webcaster GotRadio.com as well as Birmingham Mountain Radio.
Angie Owens – Product Data Specialist
Angie joined Cornerstone as another Tapscan/Arbitron alum. During her tenure there Angie worked extensively with many forms of quantitative and qualitative data as well as managing development of data processing systems. She also worked with numerous software products developing requirements, performing quality assurance and overseeing their deployment. Most recently Angie worked for the ad agency Intermark in their Interactive division.
